Tasked with coming up with a way to make footballers sweat, we came up with the idea of putting them on a lie detector and having Chicken Shop Dates' Amelia Dimoldenberg asking them difficult questions! We added an extra element by creating "the box", an antagonistic middle man between the lie detector and the player. It was a fun project and we got to work with 6 Premier League players in Jamie Vardy, Ruben Loftus Cheek, Theo Walcott, Cesar Azpilicueta, Jesse Lingard and Kyle Walker.

Produced in association with 90mins this campaign won Bronze at the Mediaweek Awards 2018 in “Best use of content (Budget over £250k)” and Overrall "Best Branded Content" at the ESA Awards 2019